Project: Gingerly Branding Project
Date: January 2023 – May 2023
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Date: January 2023 – May 2023
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
I developed a 32-page branding deck in an NYU branding class for a fictional company specializing in personalized Chinese herbal medicine. I designed the visual identity, including logos, typography, color palette, and product mockups. I received top marks for creativity and cohesion; the branding deck is featured in the course showcase.
As part of the Gingerly project, I developed GingerlyTea, a sub-brand envisioning a modern tea shop rooted in Chinese tea traditions and Traditional Chinese Medicine (TCM) philosophy. Designed for urban centers, GingerlyTea combines wellness and culture, offering a serene space for personalized tea blends and a thoughtful approach to self-care.
