Project: 2econd Chances Campaign
Date: August 2022 – December 2022
Tools: Adobe Illustrator, Adobe Photoshop, Procreate
Date: August 2022 – December 2022
Tools: Adobe Illustrator, Adobe Photoshop, Procreate
I designed materials for a mental health initiative targeting Asian American communities, incorporating a scrapbook-style aesthetic to make the campaign feel fun and personal while appealing to college students. Created Instagram posts, event flyers, and posters, that resonated with the target audience.
I created Instagram carousel posts, a unique multi-slide format that boosts engagement, to share impactful visuals and layered messaging, encouraging users to interact and explore the campaign.